140,000 citizens of Amsterdam have an income below 120% of the statutory social minimum. That's 88,000 households. And although Amsterdam sees the figures improving, 1 in 4 citizens has debts. In order to get better grip on this problem, to recognize people with debts earlier and to better help them, the municipality of Amsterdam asked Trendata for insights into market demand and consumers’ information needs in relation to debts and financial problems. Can we identify blind spots regarding these problems at an earlier stage?
The insights enable the municipality to pick up signals earlier. They use the valuable data to further optimize their communication strategy and consulting services.