DSM Food Specialties believes that food should be healthier, tastier and more sustainable. They provide special enzymes, cultures and probiotics to the food and beverage industry worldwide. DSM asked Trendata to provide insight into the entire meat substitute, vegetarian and vegan industry in the United States. Is the idea that meat should come from an actual animal still a contemporary thought?

• Which type of meat the US consumer most wants to replace
  
• A more than impressive rise of interests in plant-based food
  
• People's expectations of meat: The thoughts that meat should come from an animal did not result in any active search queries

DSM uses the insights to constantly monitor the US market.