Shimano is producing attractive products with a strong focus on cycling and fishing: the most popular outdoor sports worldwide. And while their products bring people closer to nature, they constantly thrive to stay ahead of their competitors. For that reason, Shimano Fishing contacted Trendata. Focusing on their European market they were looking for real time insights on their brand size, popularity, competitors and markets per country. Valuable market insights for their future sales strategy, but also to get more grip on their marketing budgets and effectiveness per country.