DSM Resins & Functional Materials provides highly-specialized, market-leading products such as resins for use in paints and other industrial applications, and optical fiber coatings. The organization focuses on the B2B segment and has a extensive supply chain from the DSM lab to the final consumer. And although market demand mainly focuses on the B2B market, current insights into market demand and consumer interests are of great value to DSM. It enables them to constantly improve and innovate their products and materials.
Based on the insights, DSM is developing into a valuable knowledge partner. They use the market and consumer insights to share information about product development with paint manufacturers.