We discover market trends before they’re trending. Have a deep understanding of consumer needs, before the world knows. We provide real time insights on market demand by using artificial intelligence.
87% of all consumers do their online research before making an important decision for a purchase. The digital footprint they leave behind is actual and infinite. Our proprietary methodology uses search and social data to understand how consumer needs and trends are evolving. It enriches internal data, reflects market potential and uncovers blind spots. It answers business questions you didn’t think could be answered. Trendata presents unique insights based on actual demand.
We use billions of search queries and social data from all over the world. This descriptive, quantitative and qualitative data shows us how consumer needs and trends are evolving.
With our proprietary software, including Natural Language Processing (NLP) we capture all relevant queries of the past 4 years - synonyms and related subjects included.
By using machine learning technology, we categorize millions of queries into unique, real time insights.
We combine our deep understanding of search with intelligent data capability to answer your question.
We project real time insights into a user friendly dashboard or API. And provide you with regular reports that support your business challenge(s).
Internal data shows exactly how you did today or yesterday. External data tell you were your customer is heading next. Being - and staying - relevant and current, today as well as tomorrow: that’s what external focus is all about. External big data, market insights on the basis of search and orientation behaviour, provide answers to questions such as: What is my target group looking for? Where are people searching online? And what are the trends and developments within my market? It is impossible to answer these questions using only internal data.
"Artificial Intelligence is one of the most profound things that humanity is working on. It's more profound than, I don't know, electricity or fire." Those are the words of Google CEO Sundar Pichai. Meanwhile, on my way home, I am listening to a BNR radio item on the advancements of AI, and it gets me thinking about the subject again.
I get into the car after a game of tennis. I throw my racket on the back seat and while I am driving home, I ponder on a question I was just asked: ‘Martijn, please tell me, how can my business survive in this online world? Some of my best customers are buying online nowadays. From my competitors!’ A gripping question with which many entrepreneurs – small and large, B2B as well as B2C – are struggling on a daily basis: how to stay successful in a world in which the internet has become so dominant?