What is re/search?
The future of marketing is demand driven. The challenge for every strategic marketeer is to stay relevant. Moment to moment, throughout the full customer journey. Trendata knows what your audience is looking for. Our solution processes billions of queries from all relevant search engines worldwide into real time insights on market trends, brand popularity, share of search, competitor analysis and campaign effectiveness. Our clients use our solution to improve their marketing performance, obtain a better understanding of their brand position and develop award winning strategies for brand growth. They are able to translate real time insights into data driven content marketing strategies, achieve digital transformation goals and improve their future marketing.
By analysing the market demand, we can identify potential new markets for existing products, or new products for existing markets.
By analysing your competitors, you are able to better understand your own brand performance and development in the past 4 years.
We can challenge your internal data focus with the outside-in demand for your products/services, to identify missing products/services.
We can identify trends in your market so you can respond to customer needs at the right time.
By knowing the complete market demand for a product/service, you can see the potential per geographical region, and how this developed.
This information helps you to check your own proposition, and make you aware of the latest green trends in the market.
With our analyses, we can identify potential decreasing and increasing product/service demands.
Discover what your audience wants. We help you spot market trends and customer needs before they’re trending.
Uncover new business opportunities. We help you translate the insights into new business opportunities.
Unlock your new opportunities We help you translate into actionable insights to realize double-digit growth.
Do you ever wonder?
What’s the market demand for this specific product category?
How does my brand popularity compare to my competitors?
What’s the best market to enter first with our new product?
What’s the total market demand for my business proposition?
What’s the market demand for this specific product?
What’s our specific share of search on this category in that specific country?
we've got more
Internal data shows exactly how you did today or yesterday. External data tell you were your customer is heading next. Being - and staying - relevant and current, today as well as tomorrow: that’s what external focus is all about. External big data, market insights on the basis of search and orientation behaviour, provide answers to questions such as: What is my target group looking for? Where are people searching online? And what are the trends and developments within my market? It is impossible to answer these questions using only internal data.
"Artificial Intelligence is one of the most profound things that humanity is working on. It's more profound than, I don't know, electricity or fire." Those are the words of Google CEO Sundar Pichai. Meanwhile, on my way home, I am listening to a BNR radio item on the advancements of AI, and it gets me thinking about the subject again.