Solutions

Insights for Executive

Real time market insights
Discover new trends
Be the first to enter markets
Anywhere in the world
Introduce new products
Never miss a blind spot

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Insights for Marketing

Empower your digital marketing
Compare your brand to competitors’
Develop effective content strategies
Improve marketing performance
Know what your customer wants
In every step of the customer journey
Stay relevant

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Insights for Purchasing

Insights for market exploration
Discover trend patterns
Insights in product popularity
Optimize your product range
Better match supply
Grow your brand
Lower your costs

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Insights for Innovation

Insights in market demand
product features and popularity
Consumer problems and context issues
Project consumers’ needs into your business
Data driven product development
Be the first to present new products
Create new demand

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Our consulting services

Re/search

Discover what your audience wants. We help you spot market trends and customer needs before they’re trending.

Re/think

Uncover new business opportunities. We help you translate the insights into new business opportunities.

Re/act

Unlock your new opportunities We help you translate into actionable insights to realize double-digit growth.

Share of Search

This metric gives you insight into the percentage of the audience that is already familiar with your brand and searches you online.

Brand Monitoring

By analysing the complete market demand over the past four years, you can monitor how your brand performed.

Brand Associations

By seeing the demand, you can understand all brand associations people have with your brand, and how your brand is perceived.

Competitor Analysis

By analysing your competitors, you are able to better understand your own brand performance and development in the past 4 years.

Market Demand

By analysing the market demand, we can identify potential new markets for existing products, or new products for existing markets.

Uncover Blind- & White spots

We can challenge your internal data focus with the outside-in demand for your products/services, to identify missing products/services.

Insights in product demand

We can give you insights in the specific product demand to see which topics are most valuable for your audience.

Get inspired

View our latest case studies

Unique insights based on actual demand

Factual online orientational behavior

With our unique software (AI) we capture, classify and analyze search data from all major worldwide search engines. These real time insights into actual market demand and consumer needs show factual online orientational activity instead of perceived consumer behavior.

Trend lines up to 4 years back

Discover trends before they’re trending and follow trend lines up to 4 years back in time. These trend patterns give a perfect overview of how your brand, product, service or new innovative idea is evolving.

Search & Social frequency

Get monthly overviews of the search frequency of all important keywords referring to your brand, market, product or related subjects.

Geographical search frequency

Specify search frequency by continent, country, region or even city. Get full insights on market demand and consumer needs in different in specified geographical areas.

Popular channels

Discover which websites currently ‘catch’ the actual demand. Our solution gives an overview of the top 20 organic search destinations. Know where your audience goes to in order to find answers.

Valuable trend patterns

Compare trend lines and discover similarities and differences in your business cycle. Map recurring and striking peak moments and better match these with your marketing and content calendar.

insights & news

Get answers, without asking

Internal data shows exactly how you did today or yesterday. External data tell you were your customer is heading next. Being - and staying - relevant and current, today as well as tomorrow: that’s what external focus is all about. External big data, market insights on the basis of search and orientation behaviour, provide answers to questions such as: What is my target group looking for? Where are people searching online? And what are the trends and developments within my market? It is impossible to answer these questions using only internal data.

You can't stop the wave, but you can learn how to surf

I enjoy listening to my son as he talks about the latest trends. What is in and what is out? What jeans are hot today and which pair of sneakers is an absolute must have? After dinner, we go online together and look at the rising popularity of jeans X, try to predict how long it will be before sneaker brand Y conquers the market and speculate about why everyone will want to have coat Z this winter.

Artificial Intelligence is closer than you think

"Artificial Intelligence is one of the most profound things that humanity is working on. It's more profound than, I don't know, electricity or fire." Those are the words of Google CEO Sundar Pichai. Meanwhile, on my way home, I am listening to a BNR radio item on the advancements of AI, and it gets me thinking about the subject again.