Discover what your audience wants. We help you spot market trends and customer needs before they’re trending.
Uncover new business opportunities. We help you translate the insights into new business opportunities.
Unlock your new opportunities We help you translate into actionable insights to realize double-digit growth.
This metric gives you insight into the percentage of the audience that is already familiar with your brand and searches you online.
By analysing the complete market demand over the past four years, you can monitor how your brand performed.
By seeing the demand, you can understand all brand associations people have with your brand, and how your brand is perceived.
By analysing your competitors, you are able to better understand your own brand performance and development in the past 4 years.
By analysing the market demand, we can identify potential new markets for existing products, or new products for existing markets.
We can challenge your internal data focus with the outside-in demand for your products/services, to identify missing products/services.
We can give you insights in the specific product demand to see which topics are most valuable for your audience.
Internal data shows exactly how you did today or yesterday. External data tell you were your customer is heading next. Being - and staying - relevant and current, today as well as tomorrow: that’s what external focus is all about. External big data, market insights on the basis of search and orientation behaviour, provide answers to questions such as: What is my target group looking for? Where are people searching online? And what are the trends and developments within my market? It is impossible to answer these questions using only internal data.
I enjoy listening to my son as he talks about the latest trends. What is in and what is out? What jeans are hot today and which pair of sneakers is an absolute must have? After dinner, we go online together and look at the rising popularity of jeans X, try to predict how long it will be before sneaker brand Y conquers the market and speculate about why everyone will want to have coat Z this winter.
"Artificial Intelligence is one of the most profound things that humanity is working on. It's more profound than, I don't know, electricity or fire." Those are the words of Google CEO Sundar Pichai. Meanwhile, on my way home, I am listening to a BNR radio item on the advancements of AI, and it gets me thinking about the subject again.