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Consumer behavior is changing rapidly. We project your customers’ voice into your business to power your next strategic decision and unleash new market potential. Discover trends before they are trending and be the first to spot new business opportunities.
The future of marketing is demand driven. Use real time insights on market trends and customer needs to improve your marketing performance, get better understanding of your brand position and develop relevant and extremely effective content strategies.
Outsmart traditional market research and trend reports. Data driven category management enables you to predict trends, reduce waste and offer products and services your customer is waiting for. Grow your brand, lower your costs, never miss a blind spot.
Human-centered innovation is the next big thing. Develop future proof ideas based on real time consumer needs and wishes. Never miss out on an opportunity, always be first to enter the market with new products and services people are actually waiting for.
Discover what your audience wants. Be able to spot market trends and customer needs before they’re trending.
Uncover new business opportunities. We help you translate the insights into new business models and propositions.
Now act on it. Convert insights to ensure double-digit growth, market leadership and targeted relevance.
Internal data shows exactly how you did today or yesterday. External data tell you were your customer is heading next. Being - and staying - relevant and current, today as well as tomorrow: that’s what external focus is all about. External big data, market insights on the basis of search and orientation behaviour, provide answers to questions such as: What is my target group looking for? Where are people searching online? And what are the trends and developments within my market? It is impossible to answer these questions using only internal data.
I enjoy listening to my son as he talks about the latest trends. What is in and what is out? What jeans are hot today and which pair of sneakers is an absolute must have? After dinner, we go online together and look at the rising popularity of jeans X, try to predict how long it will be before sneaker brand Y conquers the market and speculate about why everyone will want to have coat Z this winter.